Energies
A major event at Emirates Golf Club marks the growing relationship between the international trading platform and UAE cricket.
STARTRADER, the official sponsor of the UAE National Cricket Team for the ICC T20 World Cup 2026, marked the day with the Emirates Cricket Board to launch the new cricket jersey of the UAE National Cricket Team at an exclusive event held at Wikit, Emirates Golf Club.
Over 70 guests attended the event, which included top officials from STARTRADER, top officials from the Emirates Cricket Board, players of the UAE National Cricket Team, and representatives from the media. The event marked the official launch of the partnership agreement, which comes just five days before the start of the ICC Men’s T20 World Cup, which begins on February 7th. The new jersey features the STARTRADER logo on the right sleeve, which is on the non-leading arm.
This partnership is the result of the success achieved in 2025 when STARTRADER sponsored the UAE team at the DP World Asia Cup. The launch of the new jersey comes as no surprise, given the imminence of the World Cup.
At the core of this collaboration is a set of shared values. STARTRADER’s brand promise, “Built on Trust. Driven by Growth”, reflects the spirit of competitive sports. Sportsmen and traders alike know that winning requires trust in one’s team, plan, and process.
The complementarity goes even further. Strength helps both cricketers and traders to overcome challenges. Ambition drives the quest for perfection. Toughness helps people to adjust and succeed when the stakes are highest.
These values connect world-class sports and financial markets in a way that makes this sponsorship much more than a logo on a shirt, it becomes a declaration of shared values.
Peter Karsten, CEO of STARTRADER, said:
“The UAE Cricket Team represents trust and an endless passion for growth, both on and off the field. This jersey is more than a symbol of our partnership, it’s a call to arms for every member of the team and every fan around the world. It says one thing: GAME ON. And that’s exactly what we’ll be saying as we take on the field for every match that follows.”
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